Vidya vandana iyer biography channel

Vidya Vox brings together influences of her Indian-American heritage to create music that is refreshingly unique and contemporary, seamlessly fusing together the intricacies of Indian music with elements of electronic and hip-hop for an undeniably catchy sound. Since launching her YouTube Channel in 2015 with mashups of Western pop hits and music from her native India, Vidya has amassed over a billion views and over 7 million subscribers, changing the course of her life in ways she never thought possible.

Vidya’s initial direction was medicine, not music. But it was while she was on a pre-med track at George Washington University that she indulged in her passion for music, and began posting YouTube videos. Upon graduation, Vidya took the leap and decided to pursue a music career full time.

Mad Dreams, Vidya’s sophomore release, continues Vidya’s dream of creating original culture- and genre-blending songs that fuse the contemporary and traditional